from $700/month
Local SEO in Denver
Ads stop the day you stop paying. Search keeps going. That is the entire argument for doing both, and the reason we never sell one without explaining the other.
What it looks like when it works
A Denver cleaning company we work with saw free search go from nothing in month one, to 19% of revenue in month two, to 30% in month three — with no extra ad spend. Across the full three months free search accounted for 21.7% of $16,130 in booked work.
Nobody makes that happen in week one. Anyone promising first-page results in a fortnight is selling you ad budget and calling it SEO.
Where the work actually is
The Google Business Profile does more for a local service business than the website does. Categories, service list, service area, photos, and a steady flow of recent reviews — that is what decides whether you appear in the map pack.
Reviews are not a vanity metric here; they are a ranking input and the single strongest thing a stranger sees. The trick is not asking harder, it is asking at the right moment — the request goes out when the job is marked complete.
Then service pages: one page that answers one question properly, rather than one page that mentions everything you do. Search engines and AI assistants both reward the page that answers the question directly.
Being found by ChatGPT and Claude, not just Google
People increasingly ask an assistant instead of a search engine, and those assistants use different indexes. ChatGPT draws on its own crawl and Bing's heritage; Claude searches through Brave. If you are only submitted to Google, you are invisible in two of the three.
What gets cited is specific and checkable: real numbers, named places, stated dates. Vague pages about “passion for excellence” never get quoted, because there is nothing in them to quote.
What this looks like in practice
A Denver cleaning company booked $16,100 of work across 67 jobs in its first 3 months, and by month three 30% of that revenue came from free search.
Read the month-by-month breakdown →Questions people actually ask
How long does local SEO take in Denver?
Expect meaningful movement in 6–10 weeks and compounding after that. The Google Business Profile can move faster — sometimes within weeks — because it is a smaller, more direct system than the main index.
Is SEO better than Google Ads?
They do different jobs. Ads buy you calls this week at a price you can calculate. SEO builds a channel that keeps producing after you stop paying, but it takes months. Most service businesses should run both and watch the free share grow.
Do you guarantee first-page rankings?
No, and neither can anyone else — nobody controls Google's index. What we do commit to is reporting in booked jobs, saying plainly when the numbers are not moving, and changing the plan or stopping rather than continuing.
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