GLOBAL VENTURESMarketing & Sales

Boulder County, Colorado

Marketing for Superior service businesses

Superior is a small town at US-36 and McCaslin Boulevard, between Louisville and the Boulder foothills, and the Marshall Fire of December 2021 destroyed a large part of it. For contractors and the home-service trades, Superior has been a construction site and a new-house town ever since.

A town being rebuilt street by street

Rebuilt and newly built homes need the same things on a predictable order: landscaping and fencing first, then window cleaning, then the first HVAC service, then finishing and remodel work as owners settle. A company that lists those services clearly, with photos of local work, gets the second and third calls from the same street. Homeowners here have had to vet contractors carefully; license, insurance and reviews on the site are not optional.

Louisville, Broomfield's west side, Boulder's south side and Lafayette are the natural service area. Superior searches are few; 'Louisville' and 'Boulder' searches are where most of the volume lives, and the profile should carry those names too.

A small name worth owning

Few companies bid on 'Superior CO' plus a trade. A Google Business Profile that names Superior, a site page that speaks to the rebuild and the newer subdivisions, and reviews that mention the town give Google something to match with little ad spend. Ads then go to a tight radius and the trades with genuine competition — HVAC, remodeling — where a booked job pays for the clicks.

Boulder-bound traffic passes through on US-36; it is not the customer for a home-service trade, so keep the radius residential.

Who we work with here

Owner-operated businesses in Superior — most often remodeling, contractors, cleaning, landscaping and HVAC. One to fifteen people, the owner still answers the phone, and the question that matters is what one booked job costs.

We are registered in Longmont, Colorado — the same metro, the same market, the same click prices. Reporting is weekly and in booked jobs. You own the website, the domain, the Google Ads account and the customer list outright; if we part ways, all of it stays with you.

A documented result

A Denver cleaning company booked $16,100 across 67 jobs in its first 3 months, and by month three 30% of that revenue came from free search. One client's numbers, not a promise of yours.

The month-by-month breakdown →

Questions Superior owners ask

How does a contractor get rebuild and remodel customers in Superior, CO?

Show what those homeowners check first: license and insurance numbers, finished local work, and recent reviews on a Google Business Profile that lists Superior and Louisville. Then a $1,500 site built around a simple estimate request, and local SEO at $700 a month to keep the profile and the pages current. Ads at the minimum budget cover the few searches that name the town.

Is Google Ads worth it for a cleaning company in Superior?

At the minimum budget, as a supplement. New and rebuilt houses create recurring cleaning demand, but the searches mostly say 'Louisville' or 'near me', so the campaign is a short radius with those phrases rather than a Superior campaign. $700 a month for management plus $600 to Google, reported weekly in booked cleans.

Talk to a person today about your Superior business

Call or text — Alex answers, not a call centre. Or leave your number and we'll call you back within one business day.

Or we call you back:

No spam, no obligation. We reply within one business day.

Prefer to pick a time? Book the free 30-minute audit.