Marketing for Erie service businesses

In an older town the plumber is inherited from the previous owner. In Erie the house is new and so is the owner, so every trade starts from a search. That is the opening for landscaping (new lots need everything), cleaning, fences, window wells, garage doors and the first HVAC tune-up. The map pack and the first call decide it, which means the profile, the reviews and a booking page that works on a phone are the whole system.

Erie customers also search Lafayette, Broomfield and Longmont by name because those are the bigger neighbors; the profile should list them, along with Frederick and Dacono to the east. Draw the ad radius by drive time across both counties.

The county line matters for permits and for Google's location settings, not for your customer; set the campaign by radius and let it cross. Old Town Erie and the original grid have older housing and the repair trades; everything else is new and wants finishing and maintenance.

Spring is the landscaping rush, fall is furnace checks, summer is the moving season for new closings. Raise the budget into each and cut it after.