Boulder County, Colorado
Marketing for Lyons service businesses
Lyons is the small town where US-36 and CO-7 meet at the mouth of the St. Vrain, the last stop before the climb to Estes Park and a weekend destination on its own for the river and the music festivals. The customers who search 'Lyons' are a mix of residents and people passing through, and they want different things.
Through traffic and the people who stay
On a summer weekend, searches are 'restaurants Lyons CO', 'tubing', 'camping near Lyons', from phones on US-36. Restaurants, shops and tour operators should keep a complete, current profile — hours, menu, photos from this season — and run a small weekend-scheduled ad push with a radius that reaches Longmont and Boulder, where the day-trippers start. In the off-season that budget should be nearly off.
Residents search 'near me' and 'Longmont' for the trades, because Lyons has few of its own. A home services company based here should name Longmont, Hygiene, Pinewood Springs and Allenspark on the profile and the site; drive time up the canyons decides the real area.
Floods, seasons and a small budget
The 2013 flood rebuilt much of the town, which means housing of mixed age and a community that knows its contractors. Reviews and word of mouth carry; the site's job is to match that reputation. Ads are a small, exact tool here, not the engine.
Festival weekends at Planet Bluegrass bring crowds that search for food and lodging within walking distance; a restaurant can plan its budget around those dates.
Who we work with here
Owner-operated businesses in Lyons — most often restaurants, retail, home services and tours. One to fifteen people, the owner still answers the phone, and the question that matters is what one booked job costs.
We are registered in Longmont, Colorado — the same metro, the same market, the same click prices. Reporting is weekly and in booked jobs. You own the website, the domain, the Google Ads account and the customer list outright; if we part ways, all of it stays with you.
What we do
Websites with online booking, SMS confirmations and call tracking for Denver service businesses. Live in two weeks, from $1,500 one-time, and you own everything.
Google Ads for Denver service businesses, managed against one number: cost per booked job. Flat monthly fee from $700, your ad budget stays in your own account.
Local SEO for Denver service businesses: Google Business Profile, service pages and reviews, measured in booked jobs. From $700/month, no lock-in.
Website, Google Ads, Google Business Profile and reviews for Denver service businesses, run as one system and measured in booked jobs. From $1,200/month, free 30-minute audit.
Websites with online booking, Google Ads and Google profiles for service businesses in Longmont, Boulder, Lafayette, Louisville and Erie. Based in Longmont. Free 30-minute audit.
Local notes
Written for Lyons owners specifically.
A documented result
A Denver cleaning company booked $16,100 across 67 jobs in its first 3 months, and by month three 30% of that revenue came from free search. One client's numbers, not a promise of yours.
The month-by-month breakdown →Questions Lyons owners ask
Should a Lyons restaurant advertise to tourists or locals on Google?
Mostly tourists, and only on the days they come. A weekend-scheduled campaign with a radius reaching Longmont and Boulder at our $600-a-month minimum, plus a profile with current hours and photos for the locals who search 'near me'. We turn the campaign down in the shoulder months rather than spending the same every month.
How much is Google Ads management for a small business in Lyons?
$700 a month, plus at least $600 a month to Google. Lyons volume is small and seasonal, so the minimum budget is usually right, and some months the profile and the site do the work on their own. Weekly reporting in booked jobs or covers shows whether a given week earned its spend.
Talk to a person today about your Lyons business
Call or text — Alex answers, not a call centre. Or leave your number and we'll call you back within one business day.
Or we call you back:
Prefer to pick a time? Book the free 30-minute audit.