Boulder County, Colorado
Marketing for Lafayette service businesses
Lafayette sits on US-287 where it crosses South Boulder Road and Baseline, with Louisville to the west, Erie to the east and Broomfield to the south. It has grown fast, it has an Old Town, and it still has fewer companies advertising to it than it has customers searching.
US-287 as the main street
Customers come down 287 from Erie and up from Broomfield as naturally as from Lafayette itself; South Boulder Road brings Louisville and east Boulder. For auto repair and the home-service trades, a radius of six to eight miles from your shop covers that without waste. The profile should name Lafayette, Louisville, Erie, Broomfield and Boulder's east side.
Lafayette searches use the town's name and 'near me'. People do not type 'Boulder' for a Lafayette plumber unless they live on the Boulder side, so a Boulder campaign is mostly waste for a business here.
Growth means first-time customers
New subdivisions on the east and north edges mean households that have no plumber, no mechanic and no cleaner yet. They decide on the map pack and the first phone call. Old Town and the older grid have the repair work. Both are the same short drive. The site should show both: new-home services and repair services on separate pages, each with a booking button.
Competition on 'Lafayette' plus a trade is light enough that local SEO has less to push against than in Boulder, and ads can stay small and exact.
Who we work with here
Owner-operated businesses in Lafayette — most often home services, auto, cleaning and trades. One to fifteen people, the owner still answers the phone, and the question that matters is what one booked job costs.
We are registered in Longmont, Colorado — the same metro, the same market, the same click prices. Reporting is weekly and in booked jobs. You own the website, the domain, the Google Ads account and the customer list outright; if we part ways, all of it stays with you.
What we do
Websites with online booking, SMS confirmations and call tracking for Denver service businesses. Live in two weeks, from $1,500 one-time, and you own everything.
Google Ads for Denver service businesses, managed against one number: cost per booked job. Flat monthly fee from $700, your ad budget stays in your own account.
Local SEO for Denver service businesses: Google Business Profile, service pages and reviews, measured in booked jobs. From $700/month, no lock-in.
Website, Google Ads, Google Business Profile and reviews for Denver service businesses, run as one system and measured in booked jobs. From $1,200/month, free 30-minute audit.
Websites with online booking, Google Ads and Google profiles for service businesses in Longmont, Boulder, Lafayette, Louisville and Erie. Based in Longmont. Free 30-minute audit.
Local notes
Written for Lafayette owners specifically.
A documented result
A Denver cleaning company booked $16,100 across 67 jobs in its first 3 months, and by month three 30% of that revenue came from free search. One client's numbers, not a promise of yours.
The month-by-month breakdown →Questions Lafayette owners ask
How much does local SEO cost for an auto shop in Lafayette, CO?
$700 a month. For a shop that means the Google Business Profile in the right category with hours that match the counter, a review request after every repair, a page per service on the site, and weekly reporting in booked repairs. Most Lafayette drivers choose from the map pack, so that is where the work goes.
Should a Lafayette business run Google Ads in Boulder?
Not as a Boulder campaign. A radius from your Lafayette base already reaches east Boulder, and that is the part that will drive to you. A campaign aimed at the whole city pays Boulder click prices for people on the far side of town who will call someone closer. Keep the radius honest and spend the difference on the profile.
Talk to a person today about your Lafayette business
Call or text — Alex answers, not a call centre. Or leave your number and we'll call you back within one business day.
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