Case study · Denver, CO

A Denver cleaning company booked $16,100 of work in three months.

67 jobs. And the number that matters more than the revenue: by the third month, 30% of it came from free search — traffic nobody paid for.

Client: First Urban Clean · Steam cleaning & home services · Denver metro

$16,100

booked in the first 3 months

67

jobs booked in that time

30%

of month-3 revenue from free search

83

Google reviews, 5.0 rating

Ads bring jobs today. Search makes them free tomorrow.

Most agencies stop at ads. The month you pause the budget, the phone stops. We build the free channel alongside the paid one, and its share is visible month over month:

Month 1search channel didn't exist yet

0% of revenue from free search

Month 2every fifth dollar came from free traffic

19% of revenue from free search

Month 3almost every third dollar, with no extra spend

30% of revenue from free search

One number, stated precisely. The 30% is month three specifically, not an average. Across all three months free search accounted for 21.7% of revenue — $16,130 total, of which $3,497 came from unpaid traffic. We publish both because the first number flatters us and the second one is the honest baseline.

What was actually built

A website with online booking and card payment, with cart upsells that raised the average ticket
Google Ads managed against one number: cost per booked job
Local SEO built from zero, including the Google Business Profile
Automatic review requests sent the moment a job is marked complete
Booking confirmations, 24-hour reminders, self-serve reschedule and cancellation, online tips
A weekly plain-numbers email to the owner

Evidence

First Urban Clean booking calendar, Aug 25 – Sep 23, 2026: 40 jobs, booked on 22 of 25 working days — The client's own booking calendar, Aug 25 – Sep 23, 2026: **40 jobs**, with work booked on **22 of 25 working days**. That is months after the period above — the result held, it wasn't a one-off spike. Screenshot unedited; customer names aren't shown.

Google Search Console: clicks and impressions for First Urban Clean over the reporting period — Google Search Console, the client's own property — the free-search side of the numbers above.

Google search result showing First Urban Clean with a 5 rating from 83 reviews — 83 Google reviews at 5.0, collected by an automatic request sent when a job is marked complete.

What this case does not prove

One client, one city, one trade, three months. It shows what the approach did here — it does not promise the same number for a different business. Seasonality, average ticket and how fast you answer the phone move the result more than anything we do. If your numbers won't support the spend, we say so on the first call instead of taking the money.

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